"January 9th is holiday booking day" - mind out for the rush!

According to my newspaper this morning yell.com's research has found that "January 9th is the most popular day in the year to book a holiday". I'd better brace myself for the rush of bookings we'll receive for our french holiday cottage next week then!

Some people must have started off their new year with a resolution to organise a holiday because we've had two enquiries (and one booking) already this month; one of which was on New Year's day.

Also according to the yell.com research January 5th's the most likely day to start looking for a new job, January 30th's the most common day for couples to split up and July 25th's the most likely time to get a tattoo. How (and indeed why) they do this sort of consumer research I find a cause for some concern ...