Running a French Holiday Gite in Rural Brittany

Thursday, July 19, 2007

Virgin France wins the right to rename a TV channel and a radio station

News from France that the Virgin brand has expanded a little bit more with Virgin in France (which is operated by HDS) has recently been given authorisation by the Conseil Supérieur de l'Audiovisuel (CSA) to rename Europe 2, one of France's most popular radio stations, to Virgin Radio.

This change will also see Europe 2 TV, a music television channel, renamed to Virgin 17. Both of these are owned by the Lagardère Group which owns rights to the Virgin brandname in France. Didier Quillot, the chairman of the board for the Lagardère Active group, owner of HDS was quoted as saying that the deal was "a marketing plan" to improve its music strategy.




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