Running a French Holiday Gite in Rural Brittany

Tuesday, August 30, 2011

Goodbye France Magazine

French Magazine

New Horizon media who are the owners of both the popular website and the highstreet French Magazine have announced that on 27th October 2011 following 10 years of French Magazine they are bringing the two publication avenues closer together and rebranding French Magazine as 'FrenchEntrée Magazine'.

There's no details of the new magazine look and feel on the current French Magazine website section but in the press release I received the magazine editor Justin Postlethwaite says: "The magazine has been receiving great feedback from readers and advertisers this year. So rest assured that the new name is the only aspect that we will be changing. Once they turn the cover, readers will still enjoy all of the same high-quality articles celebrating the best of France, brought to you by the same team of journalists and designers."

Plus ça change?

There's been lots of prior company mergers of online and offline business models (some with really dire consequences as a result - AOL/Time Warner as the biggest example), and personally I suspect there really will be more to this than just a name change over time.



  • Dear Geoffrey,

    Thank you for reposting our recent press release about Horizon New Media.

    I would like to reassure you that the new FrenchEntree Magazine will benefit from the recent changes. We are committed to improving the magazine in the eyes of all stakeholders.

    I also would like to highlight your attention to the fact that this is not a merger or a new acquisition. Horizon New Media have been successfully publishing French Magazine for over 2 years and the existing passionate team will remain in place .

    Feel free to contact us to discuss alternatively we can chat via your blog

    Kind regards

    Ben Stephens
    Publishing Manager
    Horizon New Media Ltd
    Tel: +44 (0)1225 463 752
    Fax: +44 (0) 1225 332 487

    By Anonymous Ben Stephens, at September 09, 2011  

  • Hi Ben

    Thanks for your comment. I'm looking forward to seeing the rebranded magazine and great to hear that you're looking to the future with further improvements for the magazine.

    And happy 10th anniversary of course !


    By Blogger Geoffrey, at September 09, 2011  

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