Goodbye France Magazine

New Horizon media who are the owners of both the popular frenchentree.com website and the highstreet French Magazine have announced that on 27th October 2011 following 10 years of French Magazine they are bringing the two publication avenues closer together and rebranding French Magazine as 'FrenchEntrée Magazine'.

There's no details of the new magazine look and feel on the current French Magazine website section but in the press release I received the magazine editor Justin Postlethwaite says: "The magazine has been receiving great feedback from readers and advertisers this year. So rest assured that the new name is the only aspect that we will be changing. Once they turn the cover, readers will still enjoy all of the same high-quality articles celebrating the best of France, brought to you by the same team of journalists and designers."

Plus ça change?

There's been lots of prior company mergers of online and offline business models (some with really dire consequences as a result - AOL/Time Warner as the biggest example), and personally I suspect there really will be more to this than just a name change over time.