MyFerryLink starts service, taking over SeaFrance's vessels

You may recall that I wrote back in June about the demise of SeaFrance and the surprise purchase of their assets by Eurotunnel.
In amongst the list of blog postings I was going to write about once I'd come back from holiday was my conjecture as to the new replacement service, but Craig over on ThisFrenchLife and Dover Port itself have both beaten me to it yesterday.

Dover Port announced the introduction of MyFerryLink as a new ferry provider on the Dover/Calais route, initially with 16 crossings a day using the sister-ships 'Berlioz' and 'Rodin' (both purchased from Sea France).

Craig on TFL posted two articles yesterday, announcing the introduction of the new service, and then later on, that the timetable and online booking service is now available.

What I was most amused about was that the MyFerryLink website is just a single page deep and then redirects you through to seafrance.com to handle all the actual booking and ferry service details.
The SeaFrance website has only undergone a superficial makeover from when Sea France went into receivership last year, and all the photos of My Ferry Link's ferries appear to have been suspiciously Photo-Shopped with the new MFL logo being super-imposed onto the side of the existing Sea France boats.

What I can however claim a first on though is this shot of the MFL check-in booths that we snapped as we came through Calais 2 weeks ago: